See how we helped an AI-native insurer scale from $2M → $15M ARR and close a $21.6M Series B round
See how we helped an AI-native insurer scale from $2M → $15M ARR and close a $21.6M Series B round
Scaling brands through GTM strategy, data, and storytelling.
Joseph
McKenna
I’m Joseph McKenna, but you can call me Joe. I’m a GTM strategist and growth marketing leader with 10+ years of experience scaling startups and transforming enterprise growth engines with data-driven strategy.
My background spans management consulting, analytics, and marketing, helping brands and AI-powered startups unlock millions in ARR, cut CAC, and strengthen retention. I bridge the worlds of management consulting and media measurement turning complex data into actionable growth systems that build lasting brand equity.
I’ve held leadership roles at Mindshare (WPP), OMD (Omnicom Media Group), and EY-Parthenon, and today I serve as a Marketing & Communications Advisor with InterGroup Mining and am Executive MBA Candidate at UCLA Anderson.
I take growth seriously…but not myself.
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Growth Systems
Built to Scale
From strategy to execution, I build end-to-end systems that drive measurable growth.
GTM Strategy
Market positioning, ICP definition, and go-to-market blueprint.
GTM Strategy
Market positioning, ICP definition, and go-to-market blueprint.
Full-Funnel Systems
End-to-end acquisition, activation, and monetization infrastructure.
Full-Funnel Systems
End-to-end acquisition, activation, and monetization infrastructure.
Demand Launch
Rapid campaign deployment and channel experimentation at scale.
Demand Launch
Rapid campaign deployment and channel experimentation at scale.
Growth Leadership
Fractional CMO services and team enablement for scaling teams.
Growth Leadership
Fractional CMO services and team enablement for scaling teams.
Wells Fargo | Financial Services | Enterprise
Wells Fargo | Financial Services | Enterprise
Venda Ravioli | Food & Beverage | SMB eCommerce Transformation
Venda Ravioli | Food & Beverage | SMB eCommerce Transformation
InterGroup Mining | Critical Minerals | Pre-IPO Enterprise
InterGroup Mining | Critical Minerals | Pre-IPO Enterprise
Asearis | AI Infrastructure | Seed-Stage Startup
Asearis | AI Infrastructure | Seed-Stage Startup
Farmers Insurance | InsurTech & Analytics | Enterprise
Farmers Insurance | InsurTech & Analytics | Enterprise
MGT Insurance | InsurTech | Growth-Stage Startup
MGT Insurance | InsurTech | Growth-Stage Startup
Collaborate. Speak. Build.
I partner with founders, executives, and accelerators on growth strategy, storytelling, and GTM systems. Reach out for advisory, speaking engagements, or collaboration opportunities.
BOS | LA | RI | TOR