Venda Ravioli | Food & Beverage | SMB eCommerce Transformation
A third-generation, family-owned Italian food enterprise based in Providence’s Federal Hill, Venda Ravioli operates a pasta manufacturing facility, wholesale distribution network, gourmet deli, specialty grocery, full-service catering division, and high-end restaurant — serving as a cornerstone of Little Italy for over 80 years. Visit Venda here: https://vendaraviolistore.com/
Challenge
Digitize Venda Ravioli’s diverse business portfolio and expand beyond brick-and-mortar retail into national eCommerce and modern catering fulfillment — without losing the brand’s authenticity or heritage.
APPROACH
Led the end-to-end digital buildout for Venda Ravioli’s eCommerce and online catering platforms, managing platform integration, inventory digitization (1,000+ SKUs), and marketing automation. Collaborated on a broader brand facelift and aesthetic refresh, ensuring the new digital experience aligned with the company’s generational story and premium positioning.
IMPACT
Launched Venda Ravioli’s first nationwide eCommerce operation and online catering program, uniting modern CX design with old-world charm. The new storefront increased online order volume, streamlined operations, and positioned the iconic Rhode Island grocer for sustainable direct-to-consumer growth. Led the digital eCommerce expansion across nationwide grocery, catering, and prepared foods. • Launched Venda’s first national digital storefront, opening a new DTC revenue stream and expanding reach beyond Rhode Island. • Digitized and structured 1,000+ SKUs, rebuilding inventory, product data, and fulfillment workflows to support scalable ecommerce. • Implemented Shopify Plus, Klaviyo, and Meta Business Suite, creating an automated marketing engine with lifecycle flows and acquisition readiness. • Delivered a full brand facelift and CX refresh, modernizing the experience and product storytelling while preserving the brand’s 80-year heritage. • Established core analytics and attribution, enabling visibility across funnel performance and demand generation.
Tools
Shopify Plus
Klaviyo
Google Analytics
Meta Business Suite
Canva
Zapiet
