Wells Fargo | Financial Services | Enterprise
A leading U.S. financial institution offering banking, investment, and mortgage services to millions of customers.
Challenge
Modernize customer acquisition and engagement across fragmented digital channels.
APPROACH
Led cross-channel marketing optimization and campaign measurement initiatives, aligning paid, owned, and earned media to improve funnel performance. Integrated advanced analytics dashboards to clarify ROI and inform creative testing.
IMPACT
Delivered a more data-driven, cohesive customer journey and improved lead conversion across retail and commercial banking segments.
Tools
Adobe Analytics
Tableau
Salesforce CRM
Google Marketing Platform
Sprinklr
