Farmers Insurance | InsurTech & Analytics | Enterprise
One of America’s most recognized multiline insurers serving home, auto, and life customers nationwide.
Challenge
Modernize customer acquisition and engagement across fragmented digital channels.
APPROACH
Led cross-channel marketing optimization and campaign measurement initiatives, aligning paid, owned, and earned media to improve funnel performance. Integrated advanced analytics dashboards to clarify ROI and inform creative testing.
IMPACT
Delivered a more data-driven, cohesive customer journey and improved lead conversion across retail and commercial banking segments.
Tools
Python
Tableau
Google BigQuery
Salesforce Marketing Cloud
